Soft engineering options, such as constructing wetlands, creating flood designated areas, and strengthening riverbanks through rebuilding riparian zones, take little time to implement. Depending on the situation and the approach used, however, soft engineered solutions can take years to see the full benefit as natural ecologies return.
Continual maintenance of some soft engineering practices, such as riverbank reinforcement, is required to ensure longer lifetime expectancy.
While soft engineering options tend to work with water ways and pursue a natural approach to flood mitigation, this approach can take a long time to prove beneficial. For example, for riverbank protection to be effective, a certain amount of vegetative growth must occur. The risk with this approach is that flooding can occur before the riverbank protection (or other soft engineering option) is fully constructed, resulting in more damage.
Soft engineering protects natural areas. Enhancing a protected area of land where wetlands, forests, and vegetation exist ensures regulated flows and water retention capabilities. Also, slowing the runoff of any precipitation will improve absorption by the ground and help recharge groundwater aquifers.
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Ross has extensive executive experience in Operations, Governance, Information Technology and Strategy at the board and senior management level including Mancal Corporation, Mancal Energy, Highridge Exploration and Atlantis Resources. He has worked in Oil and Gas, Coal, Commercial Real Estate, Portfolio Management, Recreation, Retail and Water and Wastewater Treatment. His experience is also geographically diverse having overseen operations in Canada, the United States, United Kingdom and Northern Ireland. Additionally, he has been on the board of companies with operations in Argentina, Azerbaijan, Barbados, Kazakhstan, and Russia. He has served on numerous Public, Private and Not for Profit Boards across a number of industries.
Ross has been active on several industry Boards and committees including the Canadian Association of Petroleum Producers (CAPP) and The Schulich School of Engineering Industry Advisory Council at the Schulich School of Engineering.
Brian is a seasoned Cleantech entrepreneur with a proven history of successfully bringing complex water technologies to the market. With over 25 years of experience, he has led various organizations to achieve significant milestones in the industry.
Having started as the founding CEO of the Pressure Pipe Inspection Company (PPIC) and later taking the helm at the Water Technology Acceleration Project (WaterTAP), Brian’s entrepreneurial spirit has been instrumental in driving innovation and growth within the sector.
He is an active investor in the cleantech sector and has served on many boards including the Ontario Clean Water Agency.
Actively engaged in industry associations like AWWA, WEF, IWA, and ASCE, Brian enjoys collaborating with fellow professionals to promote advancements in the field.
Brian holds an undergraduate degree and a PhD in Physics from Queen’s University, which has provided him with a solid technical foundation. As a member of the Institute of Corporate Directors, he brings valuable insights to corporate governance.