Through the vision, funding and support of the Alberta Irrigation Projects Association, United Nations Water for Life, Inside Education, EPCOR, Alberta Ingenuity Fund, and Iunctus Geomatics Corp. we are excited to showcase this video from “A Day in the Life: Your Virtual Water Footprint”.
People use lots of water for drinking, cooking and washing, but even more for producing things such as food, gasoline, paper, clothes, automobles, etc. Take a couple minutes to view this innovative video showcasing a day in the life of someone beginning to understand their own personal Water Footprint.
A water footprint is an indicator of water use that looks at both direct and indirect water use of a consumer or producer.
The water footprint of an individual, community or business is defined as the total volume of freshwater that is used to produce the goods and services consumed by the individual or community or produced by the business.
The concept of virtual water is closely related to water footprints; the ability to grasp virtual water flow depends on how much is known and understood about the total amount of freshwater used in the production of commodities and services. Take chocolate, for example, which requires about 2,400 litres per 100 grams. Industrial water footprints vary greatly from country to country. In the United States, it takes about 100 litres of freshwater to produce each US$1 of product. In Germany and the Netherlands, it takes about half that amount (50 litres). In Japan, Australia, and Canada, industries use between 10 to 15 litres of freshwater per US$1 of product.
We provide Canadian educational resources on water practices to promote conservation and sustainability. Our team crafts current and relevant content, while encouraging feedback and engagement.
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Ross has extensive executive experience in Operations, Governance, Information Technology and Strategy at the board and senior management level including Mancal Corporation, Mancal Energy, Highridge Exploration and Atlantis Resources. He has worked in Oil and Gas, Coal, Commercial Real Estate, Portfolio Management, Recreation, Retail and Water and Wastewater Treatment. His experience is also geographically diverse having overseen operations in Canada, the United States, United Kingdom and Northern Ireland. Additionally, he has been on the board of companies with operations in Argentina, Azerbaijan, Barbados, Kazakhstan, and Russia. He has served on numerous Public, Private and Not for Profit Boards across a number of industries.
Ross has been active on several industry Boards and committees including the Canadian Association of Petroleum Producers (CAPP) and The Schulich School of Engineering Industry Advisory Council at the Schulich School of Engineering.
Brian is a seasoned Cleantech entrepreneur with a proven history of successfully bringing complex water technologies to the market. With over 25 years of experience, he has led various organizations to achieve significant milestones in the industry.
Having started as the founding CEO of the Pressure Pipe Inspection Company (PPIC) and later taking the helm at the Water Technology Acceleration Project (WaterTAP), Brian’s entrepreneurial spirit has been instrumental in driving innovation and growth within the sector.
He is an active investor in the cleantech sector and has served on many boards including the Ontario Clean Water Agency.
Actively engaged in industry associations like AWWA, WEF, IWA, and ASCE, Brian enjoys collaborating with fellow professionals to promote advancements in the field.
Brian holds an undergraduate degree and a PhD in Physics from Queen’s University, which has provided him with a solid technical foundation. As a member of the Institute of Corporate Directors, he brings valuable insights to corporate governance.